Brands & Films

Reflections on product placement in movies, music and on TV

Month: August, 2011

Product placement in pictures: The Taking of Pelham 123

A few days ago I decided to finally watch the 2009 remake of the famous movie from the 70s: The Taking of Pelham 123 with Denzel Washington and John Travolta. Not for product placement, but because I wanted to check how successful were Tony Scott & co. with their version of the movie. I didn’t [...]

Product placement in pictures: Morning Glory

Morning Glory is a comedy set in the hilarious and dysfunctional world of morning television. It follows a young news producer Becky Fuller (Rachel McAdams) who just got fired from her job at Good Morning New Jersey. After several rejections she finally gets a call from the (fictional) national network IBS and becomes an executive [...]

On this day: Alfred Hitchcock as product placement

Sir Alfred Hitchcock was born on this day (13th August) in 1899 in Leytonstone, London. He directed more than fifty feature films and is regarded as greatest British filmmaker. Daily Telegraph once said: »Hitchcock did more than any director to shape modern cinema, which would be utterly different without him.« The magazine MovieMaker has even [...]

Americanization of music videos: Ellie Goulding’s Starry Eyes

Ellie Goulding is a 24 year old British singer, who became the winner of Sound of 2010, BBC’s annual poll of music critics and industry figures that was established in 2003 to find the most promising new music talent. Previous winners include Keane, 50 Cent, The Bravery, Adele…
Ellie released her debut studio album Lights in [...]

Product Placement in pictures: Hall Pass

Hall Pass is an American comedy produced and directed by the Farrelly brothers, who are most famous for making There’s Something About Mary; Dumb and Dumber and Me, Myself & Irene. Hall Pass follows two best friends Rick (Owen Wilson) and Fred (Jason Sudeikis), who are both unhappy with their sex lives and missing the [...]