Brands & Films

Reflections on product placement in movies, music and on TV

Month: November, 2010

Kylie and BMW part 2

Last week British singer Taio Cruz released a new single Higher, actually three different version of the single. The US version featured American singer Travie McCoy, the Worldwide and UK version featured Kylie Minogue and the last version was released by him solo.
The music video with Kylie includes some product placement: two BMWs driving in the [...]

Product placement and crowdsourcing

In my previous post Does the worst product placement exist? I mentioned that there was a thread on social news website Reddit: What Movies Have Had the Worst Product Placement? Redditor who started the thread gathered more than 330 comments in just a few days.
I have several ideas for my future posts, but the one [...]

Does the worst product placement exist?

On Friday, 19th November, an interesting debate started on social news website Reddit: What Movies Have Had the Worst Product Placement? The user, who opened the topic, presented his/her idea: “Here’s mine: Minority Report. I liked this movie, but at points it seems like a giant commercial: Guinness, Lexus, Gap, USA Today, and Pepsi. Every [...]

Product placement Hall of Shame – Heineken in Wall Street: Money Never Sleeps

There was a scene in the Wall Street: Money Never Sleeps that could be used as an example of bad product placement. It happened at the dinner. Present were Gordon Gekko, his alienated daughter Winnie and her fiancé Jake.
Gordon Gekko: »Drinks?«
Winnie: »No.«
Gekko: »What about you? Heineken?«
Jake: »Yeah, sure.«

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The American in Castel del Monte

It happened on 6 April 2009 at 3:32 local time. The epicentre was near L’Aquila, the capital of Abruzzo region. The earthquake, rated 5.8 on the Richter scale, shook the central Italy. More than 308 people have died and around 1.500 was injured.
Abruzzo had been chosen to be the setting for George Clooney’s latest movie [...]