Brands & Films

Reflections on product placement in movies, music and on TV

Month: August, 2010

Set-jetting in Vienna

At the end of last December I visited Vienna. It was a beautiful post-Christmas & pre-New Year’s Eve trip that included some set-jetting. The phrase ’set-jetting’ describes the people visiting places purely to see locations used in film and TV productions. I wrote more about set jetting and city branding in the post Veronika Decides [...]

Speedy’s – Sandwich Bar from the TV drama Sherlock

One of the unexpected stars of the new British TV drama Sherlock is Speedy’s, a sandwich bar near Euston station in London. How come? Well, we all know that Holmes’ home was at 221B Baker Street, but now there is Sherlock Holmes museum at that address. So, since the story is set in the present [...]

Kindle’s product placement gone weird?

At the end of July Amazon announced their new e-reader – Kindle 3 and expectedly generated quite a buzz. The release of the highly anticipated gadget is scheduled for the end of August. A few months ago Apple created the similar buzz with the release of iPad. On March 31, just three days before the [...]

Brand spotting in Mad Men: Christmas Comes But Once a Year (S04E02)

This year Christmas came early … at least in the Mad Men’s world. I’ll continue with the product placement spotting in Mad Men, but I guess all episodes won’t be quite as brands-ful as it was the opening episode.
The second episode includes two notable placements: Polaroid and Pond’s cold cream.
Well, since I don’t like to [...]