The highly anticipated opening episode of Mad Men’s fourth season has included some visual and spoken product placement. Nevertheless it’s the show about advertising, so that’s quite normal. On the other hand writer Matthew Weiner had to replicate the spirit and the looks of the 60’s and that include brands and ads.
In upcoming weeks and [...]
In the last 20-25 years I watched quite a number of TV shows, but only a few can qualify for the ‘Best of the best’ segment. These are: Moonlighting (my guilty pleasure), Twin Peaks and Mad Men. The first one is on the list because of Bruce Willis (obviously) and the second because I haven’t [...]
On the 4th of July I watched two post-apocalyptic movies: The Road and The Book Of Eli. While the former is one of the most depressing movies of the 21st century, the latter is a bit easier to watch.
In some way both movies deal with the consequences of an unknown cause that brought civilisation almost [...]
In about 4 years time we’ll remember the final game of the 2010 Football World Cup as a rather dull and physical game with lots of fouls and yellow cards. Of course Andres Iniesta’s winning goal will never be forgotten, but otherwise the final game was a bit of a letdown.
Usually I don’t mix sports [...]
Recent report from research company PQ Media showed that spending for branded entertainment in the USA in 2009 fell by 1.3 percent from 2008. However, spending for branded entertainment declined less than spending for other types of advertising and marketing. Yet, the money spent on product placement in recorded music grew 8 percent in 2009 [...]
