Brands & Films

Reflections on product placement in movies, music and on TV

Month: May, 2010

5 reasons behind product placement in Sex and the City 2

TV critic Ian Hyland’s now famous review of the Sex and the City 2 goes: “This year’s worst release since the BP oil spill, with just as many f***ed-up birds.” Harsh words, but Hyland’s not alone in this assessment. The majority of movie critics hated the second adventure of the NYC quartet. They said that [...]

Up in the Air

Recently the movie Up in the Air won two Buzz Awards – for Movie/Film and People’s Choice award. The Buzz Awards go to the best in brand/media integration campaigns, brilliant product placement and innovative use of a medium for a promotion. The Movie/Film award goes to the most memorable-yet natural-cameo by a brand in a [...]

Sponsors in Invictus

On this day 15 years ago one truly memorable event began – the 1995 Rugby World Cup that was held in South Africa. This event was memorable for many reasons – it showed the world that South Africa is on the right track; that the apartheid is a thing of the past and that one [...]

As seen on Evil Wil Wheaton

The 18th and 19th episode of the TV series The Big Bang Theory had included some interesting examples of product placement. I have to admit that some of them weren’t so efficient/controversial as the iPad placement in the Modern Family (discussed in my previous posts – here and here), but might be worth a look.
The [...]

London Fog in Mad Men

Lane: London Fog… How ludicrous.
Don: Really? I have one.
Bert: So do I.
Lane: No, of course… It’s just the name. There is no fog in London. There is no London fog.
Bert: Are you sure about that?
Lane: Quite. Never was. It was the coal dust from the industrial era… Charles Dickens and whatnot.
These are the lines from [...]