Brands & Films

Reflections on product placement in movies, music and on TV

Month: April, 2010

Product placement highlights – Suntory times

Lost in Translation is a 2003 American film starring Bill Murray and Scarlett Johansson and directed by Sofia Coppola. The film centers on a unique relationship between aging movie star Bob Harris and college graduate Charlotte. The story is set in Tokyo, where Bob is shooting a Suntory whisky advertisment, while Charlotte is with her [...]

Rude Girl

Couple of weeks ago I wrote about new Lady Gaga’s video Telephone and several examples of product placement. This time it’s Rihanna’s turn.
In the recent NME interview the popular R’n’B singer stated that she hates having product placement in her music videos:
»I hate doing product placement in my videos. I hate it. I think videos [...]

Product placement highlights – Royale with Cheese

Sixteen years ago Quentin Tarantino gave us one of the best movies of the 1990s – Pulp Fiction. It was fresh, clever, funny, and full of surprises and bizarre dialogues. It includes numerous references to movies and popular culture.

Besides cultural references Tarantino is known for his trademarks:

camera angles and shots (the use of black and [...]

Product placement is great for promoting alcohol brands

A few weeks ago my friend Tomaž reminded me about a very cool fantastic ad for Johnnie Walker. It was made last year and it features famous British actor Robert Carlyle (Begbie from Trainspotting, lead roles in The Full Monty, The 51st State …).
The ad The Man Who Walked around the World, written by Justin [...]

Absolutely brilliant

Anne: »What do you dream about?«
Sheldon: »What do you mean? We can’t dream.«
Anne: »Of course you can. You just make it up.«
At the 2010 Sundance Film Festival filmmaker Spike Jonze premiered his latest movie – I’m Here, as part of the first-ever Opening Night’s Shorts Program at the festival. Jonze is an American director and [...]