Last week SKYY Spirits announced that SKYY vodka will be again named the official vodka for the movie Sex and the City 2. The company will also offer limited edition bottles designed by Patricia Field, the movie’s costume designer. Additionally the company will be using advertising, sweepstakes and organize advance screenings.
So on Friday, May 28 [...]
Here’s another reflection on drinks in TV shows.
Stolichnaya is a Russian vodka produced from wheat and rye grains. It was the first Russian vodka to be imported to the U.S. – in 1965, the first bottles of Stolichnaya appeared at select retail stores in Brooklyn. It became more widely distributed in 1972 when PepsiCo struck [...]
The fourteenth episode (S03E14) of The Big Bang Theory has some very interesting product placement, although it’s very unlikely that they were paid for. All of these were spoken placements and occurred in bizarre contexts. But that was expected, of course.
First placement happed in the scene at the university cafeteria when Raj suggested going roller [...]
Product placement is almost as old as the film itself. First product placements were recognised in the 1920s, although many sources note that product placement had really started in 1945. In the movie Mildred Pierce lead actress Joan Crawford drinks whisky, but not just any whisky – it’s Jack Daniels. In those times producers were [...]
